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Reporting templates are pre-built reporting structures that users simply complete to create the report. They streamline processes but are limited in the scope of reporting as they are a pre-built solution (though some have limited customization functionality).
Reporting dashboards provide a comprehensive snapshot of performance. They contain curated data, charts, and tables, rather than all the data. And they are specifically geared towards providing visual overviews of metrics and KPIs to management, and non-analysts for the most part. They are an extremely useful way to quickly show performance and help management use data insights for better decision-making.
There are three main type of dashboards, each with different functions, data sets, insights, and visualizations.
Jack Preston is a Data Scientist working within marketing analytics, with a particular focus on strategic customer loyalty. Jack has experience working in both small-scale startups and large corporates, including dunnhumby and Notonthehighstreet. He also holds an MSc in Business Analytics from UCL where he graduated with distinction.
ABOUT THIS DIGITAL MARKETING MODULE
This short course covers the principles of analytics and demonstrates techniques and useful tools that you can use to develop and refine your knowledge of data analytics.
You will learn:
Approximate learning time: 3 hours