Short Course Slides
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Some commonly used practical algorithms include:
Jack Preston is a Data Scientist working within marketing analytics, with a particular focus on strategic customer loyalty. Jack has experience working in both small-scale startups and large corporates, including dunnhumby and Notonthehighstreet. He also holds an MSc in Business Analytics from UCL where he graduated with distinction.
ABOUT THIS DIGITAL MARKETING MODULE
This short course covers the principles of analytics and demonstrates techniques and useful tools that you can use to develop and refine your knowledge of data analytics.
You will learn:
Approximate learning time: 3 hours