Short Course Slides
file 14 MB
12 years delivering excellence
Join a global community
Toolkits, content & more
It is important to recognize when to use AI or machine learning versus human critical thinking. Machines will offer new ways to complete tedious and repetitive tasks, but there are some tasks a machine will struggle to complete, and many tasks that a machine simply won’t be able to complete as effectively as humans can. Knowing when and how to deploy machine labor and human labor is crucial to ensuring a maximum return in your strategy. Here are some examples of when to use AI and when to use human critical thinking:
AI is suitable for:
Human critical thinking is needed for:
Jack Preston is a Data Scientist working within marketing analytics, with a particular focus on strategic customer loyalty. Jack has experience working in both small-scale startups and large corporates, including dunnhumby and Notonthehighstreet. He also holds an MSc in Business Analytics from UCL where he graduated with distinction.
ABOUT THIS DIGITAL MARKETING MODULE
This short course covers the principles of analytics and demonstrates techniques and useful tools that you can use to develop and refine your knowledge of data analytics.
You will learn:
Approximate learning time: 3 hours