“65% of brands & businesses believe that their marketing budgets will rise during 2021 compared with 2020.” AdMixer

Digital technology has revolutionized almost every industry on the planet, so it’s no longer about whether organizations choose to use digital technologies, but rather how they use them. 

Once deemed an effective channel for organizations wanting to ramp up their marketing efforts, digital marketing is now an integral part of businesses across industries and is considered an essential string to any marketer’s bow.

To thrive - and indeed survive - in the post-pandemic world the competition for customers and sales among companies is bound to remain fierce. Organizations across sectors are keen to capitalize on the many elements that digital marketing offers, such as data insights, personalization, extended reach, instant access, immersive technologies,
and much more. As such, CMOs are continuing to focus on issues including customer experience, awareness, and innovation.

The following industries are examined in detail.

1. Financial Services
2. Technology
3. Retail
4. Hospitality & Leisure
5. Food & Beverage

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