Apr 02, 2021

The DMI Guide to Social Media Crises

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byJulie Atherton

Posted on Apr 02, 2021

A social media crisis is a frightening prospect, so much so, that many organizations avoid thinking about it, have no (or very rough) plans in place, and only learn how to deal with one when they actually face a problem. This e-book helps you see that a crisis, although difficult, need not be terrifying. With preparation, careful planning, and a can-do team spirit you will be more than able to spot, evade, manage, survive, and learn from any crisis you may face. Furthermore, by ensuring you prepare for a crisis you may be able to avert one and not have to deal with it at all.

This ebook covers five core areas of crisis management:

  1. What is a Social Media Crisis? 6 ways to spot you are in one. 
  2. Evading a Crisis: How to use social media listening, and identify what kind of crisis you have. 
  3. Managing a Crisis: 10 essential elements of a crisis management plan.
  4. Surviving a Crisis: Top tips for your team to survive it.
  5. Learning from a Crisis: How to use the Experience-Learn-Improve model.

Consider taking the DMI Social Media Marketing course to further enhance your social media skills.   

This content is available to Power Members only.

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Julie Atherton

Julie is an award-winning digital strategist, with over 30 years’ experience. Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand and business strategy across almost every sector. In 2016, Julie set up Small Wonder. Drawing on her past experience, she now supports a wide range of businesses, from global brands, to educational organisations and social enterprises.She is the author of the book, Social Media Strategy which was a top read chosen by Thinkers360. You can find her on Twitter and LinkedIn.