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Digital marketing is arguably one of the most challenging, creative, fulfilling, rewarding and ever-changing career paths available in today's world.
Not only will a job in digital marketing provide you with a wealth of opportunities, but the earning potential is great and you will never stop learning or pushing your professional boundaries.
But, like any discipline worth its salt, to progress up the ladder, move into a niche and enjoy a long, enduring and rewarding career in digital marketing, you’ve got to land your first entry-level job - and here are the essential skills you need to do so.
Analytics and Advertising
We live in an age where brands and businesses have a wealth of invaluable digital data at their fingertips, and it's a digital marketer's job to collect, collate and analyze these insights to make informed decisions and create impactful campaigns.
That said, to secure yourself an entry-level digital marketing job you should gain a fundamental grasp of Google Analytics and how to use the platforms to make data-driven decisions.
Moreover, by understanding the basics of pay-per-click (PPC) advertising, using Google’s AdWords platform to create, produce and publish, targeted search-boosting online advertisements on a fundamental level, you will increase your chances of landing a good entry-level digital marketing job exponentially.
Search Engine Optimization (SEO)
SEO is one of the most essential elements of any digital marketer’s arsenal of skills: not only does it tie in closely with PPC advertising, content marketing and many other elements of digital marketing, but without a firm grasp of the basic principles, you may yourself falling behind the competition.
Search Engine Optimization, at its core, relates to the practices of helping to expand a brand’s online reach and boosting its rankings in search engine results pages (SERPs) to increase awareness, improve visibility and ultimately, encourage more conversions.
Copywriting is one of the most vital skills you'll ever learn. As a digital marketer, you'll be expected to produce colossal amounts of compelling, engaging and digestible content - so knowing how to do so is pretty much essential.
From blogs to email to website copy and eBooks, an ability to create, commission and edit copy is an invaluable skill for a digital marketer. Having a good level of proficiency may help you stand out from other candidates as content marketing become more important to meeting business objectives.
After all, content marketing costs 62% less than outbound marketing and generates 3 times as many leads!
Here is a beginner's guide to writing persuasive copy that will help.
Content and Social Media Marketing
Expanding on our previous point, a solid understanding of the principles of content marketing as well as social media marketing is a must if you’d like to be considered for a worthwhile entry-level digital marketing role.
Today’s consumers crave inspirational, engaging, valuable content that offers answers to their most burning questions - and it’s up to brands to give it to them.
As such, it’s up to you to learn the basic concepts of both content and social media marketing so you have the basic skills to produce compelling content and spark meaningful dialogues with a targeted audience across a range of touchpoints.
Almost half of 18 to 49-year-olds get their news and information online – and those numbers are rising. If a prospective employer knows that you understand this, you are more likely to land yourself the job.
By its very nature, digital marketing is constantly changing and to enjoy a fruitful career in the field, you must demonstrate a keen understanding of the latest industry shifts and trends. There are endless number of excellent publications and resources out there , so make sure you use them to your advantage.
While there’s a great deal to learn, once you’ve found your feet and gained momentum, there’s little doubt that you’ll thrive as a digital marketer. If you’d like to gain the essential skills needed for success while showcasing your newfound talents, our Professional Diploma in Digital Marketing may be for you.