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You can use YouTube Analytics to get up-to-date performance metrics on all your videos. There’s a lot of data available in the different reports, such as watch time, demographics, and traffic sources. YouTube Analytics gives you key insight on how your content is being watched, how long it’s being watched, and whether it’s liked or disliked. Knowing your audience and its behaviors can help you tailor your videos, extend your reach, and turn your channel into a viewing destination.
YouTube Analytics offers a number of different metrics:
YouTube Analytics has a number of data points that you can use for reporting and data analysis. Here’s a comprehensive list of these data points, per section:
YouTube Analytics and Google Analytics are similar, but they have different ways of reporting data. You can use Google Analytics on your YouTube channel. However, Google Analytics only looks at surface-level visits. It will not tell you how your content is being consumed. YouTube Analytics, on the other hand, offers deep data and metrics on how your content is being viewed and who’s watching it. This data is not available on Google Analytics.Back to Top
Carlos Pacheco is the Vice President of Audience Development at Boat Rocker Media. Managing a team dedicated to online audience growth, Carlos has grown YouTube channels to have millions of subscribers and billions of views. Follow Carlos on Twitter on @carlospache_co for great social media tips.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
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ABOUT THIS DIGITAL MARKETING MODULE
This module introduces the concept of social video marketing, focusing on YouTube. It begins by outlining the benefits of incorporating social video into your marketing campaigns, and provides best practices for doing so. It then teaches you how to set up, customize, and manage a YouTube channel, and how to use the platform’s features effectively. It also teaches you how to use enhancement features to improve your video content. Finally, it provides you with the tools and knowledge you need to build an audience for your videos, and to use YouTube Analytics to measure their performance.
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