Digital Marketing - Study Notes:
With video
Video is a great format for lead generation, which can be achieved with a few different tactics:
- Use YouTube’s info cards, annotations, and end-screens to insert call-to-actions and drive signups.
- Embed videos on your website and insert an email gate, requiring viewers to submit their email addresses before viewing content.
- Use webinar content to establish leadership on a subject and make it worthwhile for viewers to sign up for updates.
Carlos Pacheco
Carlos Pacheco is the Vice President of Audience Development at Boat Rocker Media. Managing a team dedicated to online audience growth, Carlos has grown YouTube channels to have millions of subscribers and billions of views. Follow Carlos on Twitter on @carlospache_co for great social media tips.
