Optimize a Website

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Skills Expert

Kelsey Jones

Digital Marketing Consultant and Writer

9 years’ experience in SEO and writing for the web
17 years’ experience in HTML
Experience writing content for small and large brands
US Search Awards Judge 2014, 2015, 2016
The Drum US Search Awards Judge 2017
Former Executive Editor, Search Engine Journal, 2014-2017

ABOUT THIS DIGITAL MARKETING MODULE

Website Optimization

Kelsey Jones
Skills Expert

This module introduces key concepts underpinning effective website design and the purpose of website optimization. It will enable you to build and publish a simple, well-designed, and optimized website using WordPress that is aligned to specified business goals. The module also covers how to use metrics to capture, track, and measure website activity to develop deeper insights.