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UX Design

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Digital Marketing - Study Notes:

What are wireframes?

Wireframes are the form of prototyping most commonly associated with UX design.

Here’s Wikipedia’s definition:

“A website wireframe, also known as a page schematic or screen blueprint, is a visual guide that represents the skeletal framework of a website.”

In fact, Jesse James Garrett used the very term ‘skeleton’ at that phase of a project.

The design skeleton

Wireframes are the most common form of prototypes associated with UX design

  • They allow decisions on layout or content to be taken before visual design or branding has been applied.
  • They can facilitate discussion about those issues.
  • They allow a project team to focus on the important issues of hierarchy and prioritization before visual design comes into play.
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Rick Monro

Rick Monro is UX Director at Fathom. He has extensive experience in user research, interaction design, user-centered design, and design strategy with private and public sector organisations throughout the UK and Ireland.

Rick Monro

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

If you are interested in learning about the principles of UX and the tools or techniques that you can use to develop and refine your user's experience, DMI has produced a short course on the subject for all of our students. You can access this content here:

DMI Short Course: UX Essentials

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

You will not be assessed on this content in your final exam.

ABOUT THIS DIGITAL MARKETING MODULE

UX Design
Rick Monro Rick Monro
Skills Expert

The UX Design module will cover in depth the differences between interactive and presentational communication, illustrating how the priority of the marketer shifts from getting attention in a presentational environment, to giving attention in an interactive environment. You will understand how a user-focused approach to design impacts content planning, information architecture, customer-journey planning, prototyping, testing and validation, progressive-disclosure and other powerful approaches to the display and interactivity of content. 

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