Social Media Marketing - Course

Twitter

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Digital Marketing - Study Notes:

Setting up a campaign

Now that we have a basic understanding of how Twitter Ads Manager works, let’s create a Twitter ads campaign.

  1. On desktop, from your Twitter home screen, navigate to the icon on the upper right next to the tweet button to open the profile menu.
  2. Scroll down to Twitter Ads to open the Twitter Ads Manager dashboard.
  3. As the Ads Manager dashboard populates, you’ll be presented with the option to create a campaign.
  4. The campaign creator offers you seven different ad objectives for your campaigns: app installs, followers, tweet engagements, promoted video views, website clicks or conversions, app re-engagements, or awareness.
  5. In this case, select Awareness. You’ll then be able to name your campaign whatever you like. So that’s your Funding Source, Daily Budget, and when you want the campaign to run.
  6. Next, you’ll be asked to create your ad group. You can name the group, select a start and end time, total ad group budget, bid type, and optimization preference. You can, for example, optimize for reach and engagement.
  7. Next, you’ll be asked to select your creatives for the campaign. You’ll be given a list of all your existing tweets starting with the most recent. For example, you can select the top three.
  8. Next, you’ll be asked to find your audience. You might decide to narrow the demographics just a little bit for this campaign. You can select English as a language if you know all your tweets are in English.
  9. Then, you can add marketing as an interest, also a behavior. This is for people who are employed in sales and marketing. Add these two groups if you believe that they will be the most relevant to the tweets in the campaign.
  10. You’ll then be asked to review all your campaign details and tweet creatives.
  11. And then you have the option to save for later or to launch the campaign.
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Sadé Council

Digital Marketing Strategist @ L’Oréal USA

  • 11+ years’ experience with brands across fashion, sports, entertainment, financial services, lifestyle & beauty verticals
  • Currently advising on digital marketing initiatives for Carol's Daughter 
  • Expertise in content creation, community management, integrated marketing & influencer relations
  • American football fanatic, former full-time ballerina and currently moonlighting as DJ Dae
Sadé Council

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

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You can find more information and content like this on the Digital Marketing Institute's Membership Library

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ABOUT THIS DIGITAL MARKETING MODULE

Twitter
Sadé Council Sadé Council
Skills Expert

This module begins by describing the value to digital marketers of using Twitter and by outlining the key Twitter terminology that marketers need to be familiar with. It goes on to show how to set up and customize a Twitter account, and how to take advantage of the platform’s key features. It teaches you how to use Twitter Ads Manager to run campaigns and outlines the different ad formats available on Twitter. Finally, it provides you with the knowledge to leverage Twitter Analytics to analyze and optimize your Twitter campaigns.

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