Social Media Marketing - Course

Twitter

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Digital Marketing - Study Notes:

Glossary

So now let’s walk through each of Twitter’s ad formats.

Promoted tweet

A Promoted Tweet is existing or newly created tweet, promoted to a large targeted group of people.

FirstView

First View is exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period. When users first visit the Twitter app, or login to twitter.com, the top slot in the ad on a timeline will be a promoted video from a brand who bought the first view of the day.

Promoted Account

Promoted Accounts are suggested accounts that people don’t currently follow, which will appear in the home timeline or as a tweet, or as a recommendation of the who-to follow section in the search results.

Website Card

A Website Card is a promoted ad format used to drive website visits, conversions, and showcase an image giving a website preview with a short description.

Image or Video App Card

An Image or Video App Card is a promoted tweet format used to drive app installs or app re-engagement. It showcases an image or video, your app description, and a CTA button linking to your app, in the App Store or Play Store in a specific deep link within your app.

Lead Gen Card

A Lead Gen Card is a promoted tweet format that allows users to quickly and securely share their email address with you.

Conversational Card

A Conversational Card is another promoted app format that is used to create engagement, showcasing compelling images and video, and up to four CTA buttons with customizable hashtags, prompting users to spread your message to their followers choosing one hashtag.

Instant Unlock Card

An Instant Unlock Card is a promoted tweet format building on a conversational card, which prompts users to tweet by offering access to exclusive content like a film trailer or exclusive Q&A after the tweet is sent. These are the best ways to promote your brand’s chat bot in the DMs to a broader audience on Twitter.

Direct Message Card

A Direct Message Card is a promoted tweet with a video or image and up to four customizable call-to-action buttons, each of which directs users to a different part of your chat bot via different welcome messages.

Amplify

Amplify is a promoted tweet using sponsorship deals between a publisher and an advertiser, showcasing the publisher’s original content, a tweet with video proceeded by the advertiser’s ad.

Promoted Moments

Promoted Moments is a promoted tweet format including moment cards, leading to a brand’s moment.

Quick Promote

With Quick Promote, it’s never been easier to share your best content with a wider audience.

In just two clicks, you can promote a specific tweet without having to use a full Twitter ads campaign workflow. This is a great option to use for events and when you’re on the go. Maybe you have a special promotion going on and you want to spread the word quickly, click on activity icon for any tweet in our timeline on your mobile phone or from your computer or select a tweet in your tweet activity dashboard, or one of your top performing tweets in account home.

Set a budget and Twitter takes it from there. 

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Sadé Council

Digital Marketing Strategist @ L’Oréal USA

  • 11+ years’ experience with brands across fashion, sports, entertainment, financial services, lifestyle & beauty verticals
  • Currently advising on digital marketing initiatives for Carol's Daughter 
  • Expertise in content creation, community management, integrated marketing & influencer relations
  • American football fanatic, former full-time ballerina and currently moonlighting as DJ Dae
Sadé Council

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

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You can find more information and content like this on the Digital Marketing Institute's Membership Library

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ABOUT THIS DIGITAL MARKETING MODULE

Twitter
Sadé Council Sadé Council
Skills Expert

This module begins by describing the value to digital marketers of using Twitter and by outlining the key Twitter terminology that marketers need to be familiar with. It goes on to show how to set up and customize a Twitter account, and how to take advantage of the platform’s key features. It teaches you how to use Twitter Ads Manager to run campaigns and outlines the different ad formats available on Twitter. Finally, it provides you with the knowledge to leverage Twitter Analytics to analyze and optimize your Twitter campaigns.

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