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The purpose of your social strategy is to address the ‘why’ of your business. So, the problem with social media is that sometimes we go into it without any specific goals. We just feel that because it’s something that we use on a daily basis, that it’s in our hand and in our phone and on our apps, that we know it and we understand it. However, like other channels, I don’t know how to buy TV, but I know how to watch TV, so we need to actually bring ourselves back to actually understanding this.
So what we're going to do is we're going to go take you through a very step-by-step stage-led process of how to develop and design social strategy. It is built with purpose in mind, and it’s also really important that through this process, there’s no silver bullet for social media.
We’re going to give you the framework, the support, and the background to be able to actually answer the challenge for your business. The solution is completely different for your brand or business and the next brand or business. If you copy what another brand or a business are doing, it sometimes won’t suit what you’re doing specifically and really the strategies that work are the ones that are fine-tuned and customized to your challenge.
‘Strategy’ is probably one of the most overused words in our industry and in most organizations. We all know what the word means, we all have used it, but unfortunately, we use it too much. And because of the fact that we use it too much, we often actually misunderstand it.
So strategy is about a long-term goal. It’s about answering that long-term goal. There are four specific points to strategy.
Head of Digital Strategy @ DDFH&B
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ABOUT THIS DIGITAL MARKETING MODULE
This module teaches you how to create an all-encompassing social media marketing strategy. It starts by providing best practices for planning and conducting research into your strategy, and covers topics such as owned research, accessed research, desk research, audience research, competitor research, and social listening. You learn how to set measurable objectives and KPIs for your strategy, and how to analyze and track your activities. Finally, you learn how to build and execute your strategy, and how to measure its impact and performance.
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