Study Notes
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Digital Marketing - Study Notes:
Frequently changing industry
What makes what we do so exciting is that the industry changes on a frequent basis. That’s only really exciting if you’re on top of things though, and if you know that these are opportunities!
Make sure you’re up to date with all the industry news, attend events, have those discussions internally. It’s very important to foster that passion for what we do because that comes through in the results. New developments can affect every aspect of your campaigns and new competitors enter the market all the time and that can affect the cost of paid media campaigns.
As long as you’re aware of where those new opportunities are and you can spot gaps in the market, there are always opportunities to improve your performance.
Back to TopDigital Marketing Resources:
Clark Boyd
Clark Boyd is the VP of Strategy at Croud, a global digital marketing agency with clients including Netflix, Boohoo.com, DKNY, and the Guardian. Clark has eight years of search marketing experience setting strategies for American Express, ASOS, and General Motors.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
- Toolkit: Digital Marketing Budgets - The Full Toolkit
- Article: Prepare for the Future of Voice Search
- Article: 7 Key Ingredients of a Successful Digital Marketing Strategy
- Article: What Does a PPC Specialist Do?
- Toolkit: Targets and KPIs - Your Essential Toolkit
- Article: Improve Your Campaigns With These Critical KPIs
You will not be assessed on this content in your final exam.
