Digital Marketing - Study Notes:
Frequently changing industry
What makes what we do so exciting is that the industry changes on a frequent basis. That’s only really exciting if you’re on top of things though, and if you know that these are opportunities!
Make sure you’re up to date with all the industry news, attend events, have those discussions internally. It’s very important to foster that passion for what we do because that comes through in the results. New developments can affect every aspect of your campaigns and new competitors enter the market all the time and that can affect the cost of paid media campaigns.
As long as you’re aware of where those new opportunities are and you can spot gaps in the market, there are always opportunities to improve your performance.
Back to TopClark Boyd
Clark Boyd is CEO and founder of marketing simulations company Novela. He is also a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.
Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing.
Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on Twitter (X), LinkedIn, and Slideshare. He writes regularly on Medium and you can subscribe to his email newsletter, hi,tech.
