Search Marketing - Course

SEO Workshop

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Digital Marketing - Study Notes:

Discover what backlinks you had but lost

In terms of lost backlinks, when you lose a backlink, you’re losing some reputation and you’re losing some authority. And Ahref has a really good tool that will tell you when and where you lost a backlink. And that’s another reason why advanced SEOs prefer Ahref and Majestic SEO. They’ve got a bigger database of backlinks.

Consequences of losing backlinks

You’re going to lose page authority or as Ahrefs calls it, URL authority of the page that was being linked to. That’s going to have an impact on your overall domain authority and your domain rating, and it just means that key SEO pages are going to have less ranking power.

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Joe Williams

Managing Director and SEO Trainer at Zen Optimise

  • Founder and SEO Trainer at Zen Optimise with 10 years’ experience in Search Engine Optimization
  • Zen Optimise is a London-based digital marketing training company
  • SEO consultant and trainer for hundreds of small, medium, and blue chip companies including Qantas Airlines, Sky, Eurostar, EasyCruise, and Anti-Slavery
Joe Williams

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

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ABOUT THIS DIGITAL MARKETING MODULE

SEO Workshop
Joe Williams Joe Williams
Skills Expert

This module covers the basic concepts that underpin SEO. It introduces methods for improving technical SEO and on-page optimization of a website. It explains how to plan and implement a strategic SEO campaign and also covers the best practices for successfully building and maintaining backlinks to a website.

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