Digital Marketing - Study Notes:
Discover what backlinks you had but lost
In terms of lost backlinks, when you lose a backlink, you’re losing some reputation and you’re losing some authority. And Ahref has a really good tool that will tell you when and where you lost a backlink. And that’s another reason why advanced SEOs prefer Ahref and Majestic SEO. They’ve got a bigger database of backlinks.
Consequences of losing backlinks
You’re going to lose page authority or as Ahrefs calls it, URL authority of the page that was being linked to. That’s going to have an impact on your overall domain authority and your domain rating, and it just means that key SEO pages are going to have less ranking power.
Back to TopJoe Williams
Managing Director and SEO Trainer at Zen Optimise
- Founder and SEO Trainer at Zen Optimise with 10 years’ experience in Search Engine Optimization
- Zen Optimise is a London-based digital marketing training company
- SEO consultant and trainer for hundreds of small, medium, and blue chip companies including Qantas Airlines, Sky, Eurostar, EasyCruise, and Anti-Slavery
