Digital Marketing - Study Notes:
Driving qualified traffic through your social presence
Maintaining an active social media presence is very important, as it is a great way to increase your business profile and to speak directly to your audience. It can also be a very useful way of encouraging external traffic to visit your site.
If you place articles and content on your social pages, users can click through and be directed from Facebook or Twitter, for example, back to your own website. You may be surprised to learn, however, that despite having huge audiences, these social media sites are treated like any other webpages for search. Google does not currently use signals like Facebook or Twitter followers as an attribute for search ranking.
So ensure your company is on social media, not for search rankings, but to build up your brand and drive qualified referral traffic.
Back to TopShane Lyons
Shane Lyons is head of Search & Analytics at Mediaworks, an award-winning media and communications agency. He has been working in Digital both in Ireland and abroad for the last 8 years and now specializes in SEO and Analytics.
