Digital Marketing - Study Notes:
Important SEO metrics to monitor
As opposed to business and website objectives, the SEO objectives for a website are typically going to be concerned with improving the site’s organic rankings.
The knock-on effect of this is going to be more organic traffic being driven to the site.
Next, the goal is to increase user engagement by ensuring users are spending more time on site, visiting more pages, and consuming more on-site content like videos.
The final SEO metric to improve is your conversion rate. Conversion rate is a measure of the amount of sales or on-site conversions divided by the amount of traffic coming to the site. A high conversion rate is a really good metric – it’s a sign that more focused and high quality traffic is being driven to the site.
Back to TopShane Lyons
Shane Lyons is head of Search & Analytics at Mediaworks, an award-winning media and communications agency. He has been working in Digital both in Ireland and abroad for the last 8 years and now specializes in SEO and Analytics.
