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A very simple and handy tool to use is the Google Mobile-Friendly Test. This tool allows you to test your URL to see if the mobile version of your site is considered ‘mobile friendly.’
If there are any issues with your site, you can make improvements.
A very important component of mobile SEO is page layout. Keep these factors in mind:
When creating content for mobile pages, it is important to consider that search queries on mobile can typically be quite different to desktop, in that people are often looking for immediate and localized information.
A lot of niche keywords are used in mobile searches. This means there is an opportunity to target users based on these niche keywords. They will often be localized searches, such as ‘apple store fifth avenue’, or contain call-related intent, such as ‘barclays bank phone number’. These are typical searches that are carried out on the go, when a user is searching for very specific information.
Another consideration when putting together mobile content is to avoid lengthy conversion forms. On mobile, aim to capture only the most important information and to make it as easy as possible for the user to submit the form.
In terms of mobile functionality:
Page speed is even more important for mobile users than desktop users. A fast site offers a good user experience (UX), and a good user experience leads to higher conversions. Very slow sites lead to bad user experiences.
According to an official webmaster tutorial from Google, the threshold for page speed is two seconds. Anything above this is deemed to be too slow and likely to cause frustration, high bounce rates, and a loss of rank over time. At Google, they aim for under one second.
As Google continues to move toward a mobile-first online environment, page speed is going to continue to grow in importance.
There are a number of ways in which mobile page speed can be improved. Some best practices are to:
Obviously, with more and more searches, and more and more site traffic coming through mobile, it is in Google’s interest to create an environment where mobile sites are as fast as possible and where mobile pages load instantaneously.
As a result, Google has created a project called Accelerated Mobile Pages or AMP. This is a Google-backed project, which aims to speed up the delivery of mobile pages. This can be achieved through the use of stripped down code known as AMP HTML.
Google has created a site with best practices and guidelines on how you can make your site AMP- friendly.Back to Top
Shane Lyons is head of Search & Analytics at Mediaworks, an award-winning media and communications agency. He has been working in Digital both in Ireland and abroad for the last 8 years and now specializes in SEO and Analytics.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
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ABOUT THIS DIGITAL MARKETING MODULE
This module introduces the key concepts for setting up SEO and the elements to consider before beginning an SEO project. It outlines the key technical elements you need to consider when implementing SEO, how to implement on-page SEO, and how to implement SEO in a mobile environment. It explains how a business can improve its SEO strategy and local SEO. It also demonstrates how to measure and report on the effectiveness of your SEO campaign and the key SEO metrics to measure.
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