Study Notes
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Digital Marketing - Study Notes:
Definition
Keyword research is the activity of identifying the most useful keywords to be used in describing your offerings. It is an essential component to carry out at the beginning of an SEO project.
Keyword research involves compiling lists of keywords and keyword phrases for each offering using various tools (for example, Google’s free tools) and techniques.
Before engaging in an SEO campaign, it is important to research search volume and search trends for keywords that are specific to your product or service.
The reason this is important is because you will be able to pinpoint high volume keywords that users are searching for and that you should optimize your page towards.
You may also uncover some longer tail keywords that have high search volume, but are less competitive.
Back to TopDigital Marketing Resources:
Shane Lyons
Shane Lyons is head of Search & Analytics at Mediaworks, an award-winning media and communications agency. He has been working in Digital both in Ireland and abroad for the last 8 years and now specializes in SEO and Analytics.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
- Article: Paid vs Organic Search - Striking the Right Balance
- Article: 6 Simple But Effective SEO eCommerce Strategies
- Presentation: Testing and Benchmarking Page Speed
- Build: SEO Keyword Database
- Article: The Key SEO Ranking Factors You Need to Know in 2018
- Article: The Importance of Putting Mobile First
- Article: Offline-Online Attribution with Google Maps
- Article: How to Measure Your Content Marketing
You will not be assessed on this content in your final exam.
