Search Marketing - Course

SEO Content

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Digital Marketing - Study Notes:

Importance of being strict with deadlines

When it comes to building an SEO content strategy, everyone is usually very excited about creating the content, but they often aren’t strict when it comes to reporting and making sure that goals are being met. It’s important to be strict with deadlines because:

  • Accountability means more steady content output. Scheduling tasks and following up by analyzing whether or not you’ve met goals is the only way to ensure that steady progress is continuing. It can be easy to be stagnant or do the same thing over and over if deadlines and goals aren’t enforced.
  • Deadlines create results that translate into real growth of sales, newsletter signups, or other conversions.
  • Transparent deadlines across teams ensures everyone is on the same page. This can help create clear communication and ensure that everyone knows what their individual responsibilities are.
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Kelsey Jones

Digital Marketing Consultant and Writer

  • 9 years’ experience in SEO and writing for the web
  • 17 years’ experience in HTML
  • Experience writing content for small and large brands
  • US Search Awards Judge 2014, 2015, 2016
  • The Drum US Search Awards Judge 2017
  • Former Executive Editor, Search Engine Journal, 2014-2017
Kelsey Jones

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

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ABOUT THIS DIGITAL MARKETING MODULE

SEO Content
Kelsey Jones Kelsey Jones
Skills Expert

This module covers the key concepts involved in SEO and content marketing. It outlines best practices for researching your SEO content and aligning it with your content strategy. It also covers best practices for creating content in a productive and efficient way, and demonstrates how to evaluate the performance of your content to ensure that it is meeting your content strategy objectives.

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