Search Marketing - Course

SEO Content

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Digital Marketing - Study Notes:

Mixing up your content calendar

Make sure that you’re mixing up your content calendar. You can schedule different types of content for variety by:

  • Examining what types of content are the most shared and read, and adding more of that type of content
  • Experimenting with converting content into different types – for example, turning a long blog post into an infographic – and seeing what gets the most traffic and shares

Scheduling tools like Edit Flow, CoSchedule, Buffer, Hootsuite, and Google Analytics can help you determine when your website and social traffic is online – so you can schedule posts around that time – as well as what type of content is getting the most clicks around that time.

Appealing to different learning types

Make sure your editorial calendar appeals to different learning styles (visual, auditory, tactile/kinesthetic, and reading/writing) and to different mediums (YouTube, blog, iTunes and so on) in order to reach the greatest number of people.

For example, a person might hate watching videos, but enjoy podcasts. Having an audio podcast version of a video (if it translates clearly enough to make sense without visuals) would be a good way to reach this person who otherwise may not consume your content.

Types of learning include:

  • Visual: Anything the eye is consuming that is graphic or visually appealing, such as infographics, social media images, or featured images
  • Auditory: Anything that is audio only, such as podcasts or audio versions of a written blog post
  • Tactile/kinesthetic: Anything that the audience can interact with – this usually means something physical, but in the digital sense it could be a game, app, or interactive infographic or website that needs more audience participation
  • Reading and writing: This deals with the written word, so blog posts, white papers, and so on would appeal most to this type of learner

Great pieces of content can ideally utilize multiple types of these learning formats. For instance, a blog post could include a ‘key takeaways’ summary image, an audio version of the blog post, and maybe an interactive quiz. However, it’s not required to always use all the learning styles. Just keep them in mind and utilize each as needed.

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Kelsey Jones

Digital Marketing Consultant and Writer

  • 9 years’ experience in SEO and writing for the web
  • 17 years’ experience in HTML
  • Experience writing content for small and large brands
  • US Search Awards Judge 2014, 2015, 2016
  • The Drum US Search Awards Judge 2017
  • Former Executive Editor, Search Engine Journal, 2014-2017
Kelsey Jones

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

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You can find more information and content like this on the Digital Marketing Institute's Membership Library

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ABOUT THIS DIGITAL MARKETING MODULE

SEO Content
Kelsey Jones Kelsey Jones
Skills Expert

This module covers the key concepts involved in SEO and content marketing. It outlines best practices for researching your SEO content and aligning it with your content strategy. It also covers best practices for creating content in a productive and efficient way, and demonstrates how to evaluate the performance of your content to ensure that it is meeting your content strategy objectives.

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