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Digital Marketing - Study Notes:

Various types of content can be used

Various types of content are available to us online. These include:

  • Infographics: These are visual representations of data. They graphically show statistics, important points, or trends based on a specific topic. They are usually vertically long and are usually accompanied by a text introduction in a blog post.
  • Blog posts: These are pieces of written content that usually range from 250 to 3,500 words. They are published on company websites in their blog sections.
  • Videos: These are recorded visual pieces of content that usually range from seconds to 50-plus minutes in length. They can be standalone pieces or can be used to explain other forms of content, such as blogs or articles. You can also live stream video on platforms like Facebook or YouTube.
  • Audio: These recorded auditory pieces of content, such as podcasts, can either be the inspiration for other pieces of content, or can be read versions of written content.
  • Transcription: This is a transcribed version of a piece of audio or video content. Many marketers use transcription to create a written blog post out of a piece of audio or video content.
  • Image: These are visual representations of content. These could include visually stylized quotes from written content, or be standalone pieces of content, like a chart or data set.
  • White papers: These are long pieces of written content that usually offer in-depth instruction on a specific topic. They can include unique research or simply be an introductory look into a wider subject.
  • Case studies: These can be part of white papers or even blog posts, but are usually defined as an in-depth look into a specific customer or study, where the author is presenting exclusive information that can’t be found anywhere else. They can be used as a way to reinforce a company’s processes or prowess, or best practices in the industry.
  • Webinars: These are online presentations that can be attended virtually. The presenter can be on video, or the attendees may simply see presentation slides. Many webinars include a Q&A portion at the end, and attendees can ask questions at any time.
  • Website content: These are the other pages on websites, apart from blog posts. These are usually the basic pages of a website about its product, services, team, or history. They also include homepages of websites, as well as landing pages, which are one-page explainers of a specific offer or service that focuses on a call-to-action.
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Kelsey Jones

Digital Marketing Consultant and Writer

  • 9 years’ experience in SEO and writing for the web
  • 17 years’ experience in HTML
  • Experience writing content for small and large brands
  • US Search Awards Judge 2014, 2015, 2016
  • The Drum US Search Awards Judge 2017
  • Former Executive Editor, Search Engine Journal, 2014-2017
Kelsey Jones

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

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ABOUT THIS DIGITAL MARKETING MODULE

SEO Content
Kelsey Jones Kelsey Jones
Skills Expert

This module covers the key concepts involved in SEO and content marketing. It outlines best practices for researching your SEO content and aligning it with your content strategy. It also covers best practices for creating content in a productive and efficient way, and demonstrates how to evaluate the performance of your content to ensure that it is meeting your content strategy objectives.

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