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Persuading and Influencing

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Digital Marketing - Study Notes:

Indicators of motivation

According to the organizational change author, Ray Anthony, there is a strong link between high morale and a motivated group of employees. He lists six major indicators that show employees are genuinely motivated to strive toward peak performance and contribute to the success of their teams:

Indicator 1: They are conscientious and take the initiative.

If your employees want to accomplish something, they will take charge and act on their own before being told to move ahead. The best teams in your organization consist of a group of leaders, not just a group with a leader.

Indicator 2: They challenge management to make the organization better.

Motivated employees care about and show great pride in working in an organization that constantly gets better and wants to be the best in its sector.

Indicator 3: They support and help each other.

A highly-motivated environment builds teams of employees who take care of and otherwise support each other.  Openness, honesty, and best intentions reign in these relationships.

Indicator 4: There is minimal absenteeism, conflict, or avoiding of responsibility.

You know employees are excited and thrilled when they experience a deep and abiding sense of purpose, meaning, satisfaction, and achievement in what they do.

Indicator 5: The organization is a learning organization, seeking feedback for self-improvement.

The goal is to get better and better all the time, raising the bar of what was deemed best then, to what is best now and in the future.

Indicator 6: They volunteer for tough, challenging assignments.

After successfully finishing a difficult, but an enriching project, these employees feel a sense of deep accomplishment, and tapping into their inner work is their norm. This further fuels their motivation to continue to volunteer for challenging projects.

When employees are motivated, they are regularly accessing their inner-work and have an enthusiasm that drives the on-going success of their team and their company as a whole.

Role of the manager

As a manager, how can you ensure that these indicators are visible in the workplace? Well, you can:

  • Ensure high expectations are set for all employees and for the team.
  • Ensure that every employee has adequate resources to support their work performance.
  • Display empathy by understanding what is most important for each person’s employee experience in the organization.
  • Build-in clear, timely, constructive feedback.
  • Hold team members accountable for their successes.
  • And finally, recognize failure as being an intrinsic part of employee motivation that also has learning value. You should use mistakes for their learning value and internalize the maxim: ‘If I am not making mistakes, I am not trying hard enough.’
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Kevin J Reid and Bill Phillips

Kevin Reid is CEO of Personal Skills Training, Senior Coach at Kevin J Reid Coaching, Co-founder and Communications Director of The Counsel.ie, and Lead Collaborator of LeitrimMade.com.

  • A consummate and skillful international communications trainer, facilitator, and coach
  • Has over 15 years of learning development experience with individuals, teams, and entire organizations
  • Has facilitated communications workshops and training across numerous sectors in Ireland, the UK, Europe, America, and Africa

In this module, Kevin is the instructor for the ‘The Art of Persuasion’ and ‘Motivating Your Team’ lessons.

 

Bill Phillips is an International Facilitator, Trainer, and Team Coach.

  • Has successfully coached CEOs, board members, directors, executive teams, and team leaders in public and private companies, NGOs, and UN organizations in 15 countries across four continents
  • Is the creator of Future-basing®, a highly potent process for building strategy, vision, and cooperation
  • Inspires people to build excellent interpersonal relationships and achieve their goals

In this module, Bill is the instructor for the ‘Managing Upwards’ lesson.

Kevin J Reid and Bill Phillips

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.

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ABOUT THIS DIGITAL MARKETING MODULE

Persuading and Influencing
Kevin J Reid and Bill Phillips Kevin J Reid and Bill Phillips
Skills Expert

The ability to persuade and influence others is an important skill that every leader should aim to cultivate. Being able to persuade and influence means that leaders can win people over to their way of thinking, get things done, and achieve results – without having to coerce employees or bribe them into action.

In this module, you will learn techniques you can use to successfully persuade an audience, such as listening actively to audience members when they speak to you, and being honest and trustworthy in all your communications. You will also discover how to handle any objections you may encounter to your proposals.

In addition, you will learn the importance of developing a self-motivating team, who don’t always rely on you for direction. You will learn techniques you can use to motivate employees, such as setting goals that they have an interest in and delegating important tasks. You will learn why it’s better to focus on intrinsic, rather than extrinsic, motivation. And you will learn how to recognize the signals that point to a motivated team.

And it’s not just your employees that you need to concentrate on. It can also be beneficial to manage upwards, and to be able to persuade and influence your boss. Managing upwards involves building the best possible relationship with your boss, with the intention of making both your work lives easier. This module provides tips and techniques to help you do that.

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