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When in Campaign Manager, there are six different tabs you can use to view your campaign performance, depending on the objective of your campaign:
The Overview gives you a bird's-eye view of your campaign. Here you can see the campaign, the status, the active creative, the daily budget, the total budget, the bids, the start dates, and the end dates.
These stats track how well your ad is going. Use these metrics to compare your ad success with other ads. We can see the status, the impressions, the clicks, the average click-through rate, the total engagements, the average engagements, the average cost per click, the average CPM, and then the total spend.
This allows you to view leads that are collected from LinkedIn members submitting their information. We can see the status, the number of leads, the lead form opens, the lead form completion rates, the cost per leads, and then the total spend.
We can see the status, the number of conversions, the post-click conversions, the view-through conversions, conversion rate, cost per conversion, total conversion value, return on ad spend, and then the total spend.
These are the social gestures initiated by LinkedIn members. We can see the status, the likes, the comments, the shares, the follows, any other clicks, like comments or see more descriptions, and then total social actions.
We can see the status, the amount of views, the percentage view rate, the eCPV, views to 25%, 50%, 75%, and then complete video views.
Then we can see a breakdown of the completion rate, as well as full-screen plays.
LinkedIn also allows you to view your key metrics within a graphical format.
The following metric options are available for you to view in this format:
LinkedIn Website Demographics is a free reporting tool in Campaign Manager that is available for LinkedIn ad accounts that have the LinkedIn Insight Tag added to their website and have website audiences created. This tool allows you to gain valuable audience insights like job titles, company names and industries, using the most accurate professional data only on LinkedIn.
You will be able to compare different pages to learn which kinds of content resonate with different audiences. Customize content to your strongest prospects and learn what personas are more likely to become qualified leads.Back to Top
As Head of Social Media for the creative agency Goosebump, Lauren’s current role is to create and implement social media strategies and content strategies for a portfolio of clients spanning a wide range of industries. Her team of creatives and strategists specializes in delivering innovative and integrated social media campaigns that drive conversions. Her work has been recognised with a wide range of awards, including the Irish Social Media Awards and Digital Media Awards.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module focuses on LinkedIn and shows how you can use the platform to build and develop professional connections with your target audience. You learn how to use LinkedIn-specific features, such as Company pages and Showcase pages, to build your company presence on the platform. The module goes on to cover the different ad formats available on LinkedIn, such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and Dynamic ads, and outlines best practices for advertising on the platform. Finally, it teaches you how to use analytics with LinkedIn to measure the success of your campaigns.
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