Study Notes
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Digital Marketing - Study Notes:
Let’s take a look at the benefits, limitations, and misconceptions of Instagram that every marketer should be aware of before integrating it into your social media strategy.
Benefits
Here are the benefits with Instagram:
- Visually showcase your product, app, or service.
- Have live video.
- Communicate your brand’s unique point of view.
- Reach the right people at scale with relevant content in a creative environment.
- Express highly memorable, creative, and distinct visual messages through Instagram advertisements.
- Generate awareness, interest, and intent for new products and campaigns.
- Utilize social influencers to expand your brand reach and awareness.
- Showcase your products, apps, or service where people seek visual inspiration.
- Drive website clicks and conversions.
- Drive mobile app installs and engagement.
- Drive people in the funnel from awareness to action.
Limitations
These are the limitations:
- There’s non-clickable links to a website.
- There's a sixty-second time limit per video content.
- There are limited analytics for organic content.
- Scaling community and discovery is very hard.
- Written captions are condensed.
- There's lots of competition to capture attention.
Misconceptions
Here are some misconceptions about Instagram:
- Because the platform delivers a dopamine surge every time you get engagement, this leads to a lot of narcissism and selfies taken. Many see Instagram as a self-promoting platform full of duck-faced selfies.
- Since it is to capture the beauty of the world from a digital perspective, it is thought to only be used by digital natives, millennials, and Generation Z.
- Photos of substantial content as well, food, photos, sunsets, outfit of the day.
- It only works if you sell visual products or for big brands.
- The results can’t be measured or reported on.
- Instagram can sell your photos and videos.
Digital Marketing Resources:
Kate Talbot
Kate Talbot is a Growth Marketing consultant at Vidder Inc., best-selling author of "Oh Snap! You can use Snapchat for Business" and regular contributor to online publications such as Social Media Examiner, Engadget and KISSmetrics. Passionate about building brands through demand generation and strategic partnerships, Kate's expertise in social apps are unrivaled.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
- Presentation: A Guide to Marketing on Instagram
- Article: Marketing on Snapchat: Develop the Right Strategy
- Article: 5 Ways to Leverage Storytelling in Instagram Stories
- Article: How to Use Social Media for Storytelling
- Article: IGTV: How Brands Can Use It
- Video: Oh Snap! We Talk All Things Snapchat with Kate Talbot
- Article: 8 Ways to Get Noticed on Instagram
- Article: The Rise of 'Dark Social' and Using It Effectively
- Article: The Best Social Media Metrics to Focus on Now
- Article: 3 Examples of Successful Pinterest Campaigns
You will not be assessed on this content in your final exam.
