Social Media Marketing - Course

Instagram and Snapchat

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Digital Marketing - Study Notes:

Let’s take a look at the benefits, limitations, and misconceptions of Instagram that every marketer should be aware of before integrating it into your social media strategy.

Benefits

Here are the benefits with Instagram:

  • Visually showcase your product, app, or service.
  • Have live video.
  • Communicate your brand’s unique point of view.
  • Reach the right people at scale with relevant content in a creative environment.
  • Express highly memorable, creative, and distinct visual messages through Instagram advertisements.
  • Generate awareness, interest, and intent for new products and campaigns.
  • Utilize social influencers to expand your brand reach and awareness.
  • Showcase your products, apps, or service where people seek visual inspiration.
  • Drive website clicks and conversions.
  • Drive mobile app installs and engagement.
  • Drive people in the funnel from awareness to action.

Limitations

These are the limitations:

  • There’s non-clickable links to a website.
  • There's a sixty-second time limit per video content.
  • There are limited analytics for organic content.
  • Scaling community and discovery is very hard.
  • Written captions are condensed.
  • There's lots of competition to capture attention.

Misconceptions

Here are some misconceptions about Instagram:

  • Because the platform delivers a dopamine surge every time you get engagement, this leads to a lot of narcissism and selfies taken. Many see Instagram as a self-promoting platform full of duck-faced selfies.
  • Since it is to capture the beauty of the world from a digital perspective, it is thought to only be used by digital natives, millennials, and Generation Z.
  • Photos of substantial content as well, food, photos, sunsets, outfit of the day.
  • It only works if you sell visual products or for big brands.
  • The results can’t be measured or reported on.
  • Instagram can sell your photos and videos.
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Kate Talbot

Kate Talbot is a Growth Marketing consultant at Vidder Inc., best-selling author of "Oh Snap! You can use Snapchat for Business" and regular contributor to online publications such as Social Media Examiner, Engadget and KISSmetrics. Passionate about building brands through demand generation and strategic partnerships, Kate's expertise in social apps are unrivaled. 

Kate Talbot

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

You will not be assessed on this content in your final exam.

ABOUT THIS DIGITAL MARKETING MODULE

Instagram and Snapchat
Kate Talbot Kate Talbot
Skills Expert

This module dives deep into the leading app-based platforms, Instagram and Snapchat. It begins by outlining the benefits of using social apps in your campaigns. Then, it teaches you how to navigate the key features of Instagram and Snapchat, and how to create fully optimized posts on both platforms. Next, it provides best practices for managing Instagram and Snapchat accounts effectively and covers how to run engaging ad campaigns on each platform. Finally, it provides you with the knowledge to analyze performance on each channel using analytics tools.

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