Social Media Marketing - Course

Instagram and Snapchat

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Digital Marketing - Study Notes:

Instagram Insights

Instagram and Snapchat advertising products have a variety of ways of reaching your target audience in a fun, creative way. Instagram ads integration with Facebook’s ad manager provides truly in-depth advertising options that cater to all your business needs.

With the opening of the Snapchat API, there are more opportunities for brands to invest in Snapchat ads. Snapchat advertising utilizes all components of the platform to insert ads. And finally, Snapchat ads can be found between Snaps, within Discover and even offline.

Analytics are key to this overall process and helps drive business decisions. Within this section we will cover the Instagram Insights tool, which is a tool available for Insights for Business that gleans key insights for marketers, looks at organic analytics, and looks at third party tools that deliver insights for companies to utilize their capabilities.

Instagram Insights is a tool available with Instagram for Business used for content and follower analysis, so you can tailor your post to be more relevant to your audience. With this tool, they’ll give you a variety of insights. These are impressions, reach, website clicks, follower activity, profile visits, and video views.

Variables to measure

You can measure a number of variables for organic Instagram content creation:

  • Photo: You can see if it does well if you get a lot of likes and comments.
  • Video: You can look at likes, views, and comments.
  • Story: You can look at views, comments, and direct messages.
  • Live video: You can look at likes, views, and comments.

Third-party tools

Third-party tools help optimize your Instagram outreach and execution. They provide insights if you don’t have a business account and can help schedule and post content.

These tools range in price but can help your investment and your Instagram strategy very much so. They can help your followers and expand your brand.

Some of these include Sprinklr, Hootsuite, Buffer App, Planoly, and many more.

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Kate Talbot

Kate Talbot is a Growth Marketing consultant at Vidder Inc., best-selling author of "Oh Snap! You can use Snapchat for Business" and regular contributor to online publications such as Social Media Examiner, Engadget and KISSmetrics. Passionate about building brands through demand generation and strategic partnerships, Kate's expertise in social apps are unrivaled. 

Kate Talbot

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

You will not be assessed on this content in your final exam.

ABOUT THIS DIGITAL MARKETING MODULE

Instagram and Snapchat
Kate Talbot Kate Talbot
Skills Expert

This module dives deep into the leading app-based platforms, Instagram and Snapchat. It begins by outlining the benefits of using social apps in your campaigns. Then, it teaches you how to navigate the key features of Instagram and Snapchat, and how to create fully optimized posts on both platforms. Next, it provides best practices for managing Instagram and Snapchat accounts effectively and covers how to run engaging ad campaigns on each platform. Finally, it provides you with the knowledge to analyze performance on each channel using analytics tools.

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