Digital Marketing - Study Notes:
The role of advertising
Instagram advertising has been a key driver in propelling Instagram to become a global leader in the social media space. Instagram advertisements are part of the newsfeed and the user experience, so there’s little distraction, leading to a high click-through rate. And the reason for their success is that they have an integration with Facebook data. You can use a power editor and manager to be create Instagram ads that can go throughout the whole newsfeed and engaging your audience as well as driving conversions.
Restraints
Instagram advertising has a couple of restraints, different than just posting a regular organic post:
- Text character and photo images are different from regular organic posts.
- Don't have 25% copy over the photos.
- Similar to Facebook guidelines.
- Max 300 characters for photo ads.
- Max 2,200 characters for video ads.
- Image text checked by Facebook.
Ads
You can put your Instagram ads everywhere and be able to monetize. With Instagram advertising, you’re able to do this in a variety of ways:
- Photo ad
- Video ad
- Carousel ad
- Dynamic ad
- Stories ad
- Leads ad
Kate Talbot
Kate Talbot is a Growth Marketing consultant at Vidder Inc., best-selling author of "Oh Snap! You can use Snapchat for Business" and regular contributor to online publications such as Social Media Examiner, Engadget and KISSmetrics. Passionate about building brands through demand generation and strategic partnerships, Kate's expertise in social apps are unrivaled.
