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Instagram advertising has been a key driver in propelling Instagram to become a global leader in the social media space. Instagram advertisements are part of the newsfeed and the user experience, so there’s little distraction, leading to a high click-through rate. And the reason for their success is that they have an integration with Facebook data. You can use a power editor and manager to be create Instagram ads that can go throughout the whole newsfeed and engaging your audience as well as driving conversions.
Instagram advertising has a couple of restraints, different than just posting a regular organic post:
You can put your Instagram ads everywhere and be able to monetize. With Instagram advertising, you’re able to do this in a variety of ways:
Kate Talbot is a Growth Marketing consultant at Vidder Inc., best-selling author of "Oh Snap! You can use Snapchat for Business" and regular contributor to online publications such as Social Media Examiner, Engadget and KISSmetrics. Passionate about building brands through demand generation and strategic partnerships, Kate's expertise in social apps are unrivaled.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
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ABOUT THIS DIGITAL MARKETING MODULE
This module dives deep into the leading app-based platforms, Instagram and Snapchat. It begins by outlining the benefits of using social apps in your campaigns. Then, it teaches you how to navigate the key features of Instagram and Snapchat, and how to create fully optimized posts on both platforms. Next, it provides best practices for managing Instagram and Snapchat accounts effectively and covers how to run engaging ad campaigns on each platform. Finally, it provides you with the knowledge to analyze performance on each channel using analytics tools.
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