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So just like our Instagram slide, getting executive buy-in to your Snapchat strategy is super important. And, of course, with Snapchat, people are way more confused about it than Instagram, so you really need to educate your extended team and stakeholders.
Consider these personas Ryan is 35 years old. He’s an Instagram user. He feels like Snapchat is for 18- to 34-year-olds. Then we have Sheila, who’s a CMO and she’s heard that Snapchat was the next thing for millennials. She wants to bring this social channel to their strategy.
So just like with Instagram, you can do this by hosting an educational lunch or creating a best practices strategy manual because you really want to educate why Snapchat would be important for your marketing mix.
You want to have as many followers and a big audience.
Follow these steps to do this:
Going through paid channels to grow your audience will have exponential results.
A Snapchat influencer is really similar to an Instagram influencer. You want to use people who understand the app, who are in a certain niche, and who can drive a lot of followership and, of course, know how to use the platform well.
Snapchat influencers are a little bit more creative because they have to use the Snapchat tools to do so to create some storytelling abilities. Each influencer has their own pay rate and requirements. You will need to research comparable rates and connect with your influencer to execute your campaign. It is preferable to have this in a contract.Back to Top
Kate Talbot is a Growth Marketing consultant at Vidder Inc., best-selling author of "Oh Snap! You can use Snapchat for Business" and regular contributor to online publications such as Social Media Examiner, Engadget and KISSmetrics. Passionate about building brands through demand generation and strategic partnerships, Kate's expertise in social apps are unrivaled.
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ABOUT THIS DIGITAL MARKETING MODULE
This module dives deep into the leading app-based platforms, Instagram and Snapchat. It begins by outlining the benefits of using social apps in your campaigns. Then, it teaches you how to navigate the key features of Instagram and Snapchat, and how to create fully optimized posts on both platforms. Next, it provides best practices for managing Instagram and Snapchat accounts effectively and covers how to run engaging ad campaigns on each platform. Finally, it provides you with the knowledge to analyze performance on each channel using analytics tools.
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