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Geofilters are such a fun way for Snapchat to define themselves.
Community geofilters are special overlays that communicate the where and when of a snap in a fun way, whether sending to a friend or adding it to your story.
They can prove beneficial in the following ways:
When you create your Story, you can add community filters to diversify your content.
On-demand geofilters are when businesses and individuals can purchase them for events, businesses, or a specific location.
These can help deliver on marketing objectives in the following ways:
You can utilize on-demand geofilters at special events to showcase how this is important for your brand. If you’re at a large event, like a trade show, you can hit all your targets via Snapchat and drive them to your booth to learn more about your product.
Data filters information provided by your device as well as third-party services to deliver relevant data, such as the temperature, speed, battery life, etc. To turn these on and off, simply go to Manage in your Snapchat settings and adjust.
These can benefit marketers in as following ways:
Creating a community geofilter is a competitive feat. Here are the ways to be able to have your artwork showcase to all those within the city limits.
First, you can create and submit a free community geofilter for a city, university, local landmark, or another public location. All geofilter graphics submitted for approval must be original artwork and not create brand logos.
For community geofilters, you need to draw your geo fence thoughtfully. It should only cover the relevant area. Keep it local. Do not cover an entire country, state, or province. Select a public place, neighborhood, landmark, venue, or other location where people are likely to gather and send snaps.
Bear in mind these graphic guidelines:
To submit a community geofilter, go to the geofilters website and click Community. Read the instructions and guidelines on creating a community geofilter, then choose a geographic area you want your filter to be available in and upload an image asset.
By following these steps, you have a good chance of your geofilter being approved:
These are some of the reasons why you might be declined:
On-demand geofilters make Snapchat so much fun. The boundaries of how on-demand Snapchat geofilters are dictated by geo fences, which are virtual barriers. Programs that incorporate geo fencing allows an administrator to set up a trigger when a device enters or exits the boundaries defined by the administrator. Whether it’s for a house party, or wedding, a coffee shop, or a campus-wide events, geofilters make it easy for Snapchatters who are there to send your message to friends.
Brand logos and trademarks are permitted, unlike with free community geofilters which are meant for public places like parks, landmarks, and cities. Businesses and individuals can purchase on-demand geofilters.
These promote a personal event, location, and these can be used to promote events such as weddings, reunions, birthdays, graduations, and so on.
Personal geofilters can also be used for private locations over a longer period of time, maximum 30 days. Snapchatters on the scene can add your message to their snaps and send them to friends. Personal geofilters cannot include marks, logos, or branding for business.
Business geofilters promote a business or a brand and can be used for sales promotions, advertising companies, or events. Upon submission of business geofilters, the user must enter their business name on the purchase page which will be displayed to Snapchat users to allow them to recognize that your business sponsored the geofilter. The business name will appear briefly next to Sponsored when a user is previewing your geofilter over there snap.
The Snapchat Geofilter Creator tool will guide you through the process of producing a geofilter for your event.
They are pre-made templates within Snapchat app that will expedite the process.
To do so, follow these steps:
To create your own geofilter, follow these steps:
Geofilter analytics are extremely helpful data points to learn if your Snapchat strategy is successful.
After your geofilter runs, follow these steps to view your metrics:
To accurately measure and report on the success of a geofilter campaign, it is important to differentiate between uses and views in reference to the Snapchat geofilters.
Kate Talbot is a Growth Marketing consultant at Vidder Inc., best-selling author of "Oh Snap! You can use Snapchat for Business" and regular contributor to online publications such as Social Media Examiner, Engadget and KISSmetrics. Passionate about building brands through demand generation and strategic partnerships, Kate's expertise in social apps are unrivaled.
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ABOUT THIS DIGITAL MARKETING MODULE
This module dives deep into the leading app-based platforms, Instagram and Snapchat. It begins by outlining the benefits of using social apps in your campaigns. Then, it teaches you how to navigate the key features of Instagram and Snapchat, and how to create fully optimized posts on both platforms. Next, it provides best practices for managing Instagram and Snapchat accounts effectively and covers how to run engaging ad campaigns on each platform. Finally, it provides you with the knowledge to analyze performance on each channel using analytics tools.
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