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Getting executive buy-in into your Instagram strategy is very important. Millions of people use Instagram. But using Instagram for business is a whole different task, and you want to make sure that everybody’s aligned with your brand and marketing strategy for Instagram.
Consider these personas. Keith here is an Instagram user. He uses it to capture his moments with his family. He’s 35 years old. Then we have Jen, who’s a CMO, and uses Facebook and LinkedIn. So both of them are coming from different areas of how they use social media.
You want to make sure that you share and get approval for them of how Instagram will be beneficial for your business. And a lot of ways, this will include thought leadership, driving high-level business goals, such as conversions or follower engagement. You can host a lunch during your company’s lunchtime to help educate them on how to use Instagram or a manual so they can go back to and see how best practices are used for Instagram for business.
There are a multitude of ways to grow your audience organically.
Now that we know the organic ways to grow an audience, let’s look at the paid ways to do so.
An Instagram influencer is a person or even an animal who has an influence in a certain niche, and inspires users to complete an action, for example, like a page, buy a product, or promote brand messages. Instagram influencers can grow your audience account because they have a built-in audience. For example, Kylie Jenner has millions and millions of followers, so if you’re able to utilize Instagram influencers, whether they have 10,000 followers or millions, think of how many of those followers will come to your page. You can also find influencers in your niche in a variety of ways.
You can do organic search, social media search, connected conferences, or trade shows, or events, or work with a third-party tool to connect with them. Each influencer has their own pay rate and requirements. You will need to research comparable rates and connect with your influencers to connect and execute a campaign that is relevant to how your brand is and it’s preferable to have this in contract, so both parties are happy with the end result.
Keeping your Instagram account spam-free is so important. There are so many spam bots out there that say, “Love your account,” “So cute,” and so on, but they’re not real! And you really want to have a highly engaged audience with real comments and real connectivity.
To report spam you need to:
To report a post:
To report a profile:
Should you ever find the need to block someone, tap their username to open their profile. Click the settings icon in the top right, tap ‘Block’.
To unblock someone, follow steps 1 and 2 above and then tap ‘Unblock’. Don’t worry, users aren't notified when you block them.Back to Top
Kate Talbot is a Growth Marketing consultant at Vidder Inc., best-selling author of "Oh Snap! You can use Snapchat for Business" and regular contributor to online publications such as Social Media Examiner, Engadget and KISSmetrics. Passionate about building brands through demand generation and strategic partnerships, Kate's expertise in social apps are unrivaled.
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ABOUT THIS DIGITAL MARKETING MODULE
This module dives deep into the leading app-based platforms, Instagram and Snapchat. It begins by outlining the benefits of using social apps in your campaigns. Then, it teaches you how to navigate the key features of Instagram and Snapchat, and how to create fully optimized posts on both platforms. Next, it provides best practices for managing Instagram and Snapchat accounts effectively and covers how to run engaging ad campaigns on each platform. Finally, it provides you with the knowledge to analyze performance on each channel using analytics tools.
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