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Graphic Design Essentials for Marketers

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Digital Marketing - Study Notes:

Walkthrough

In this topic, we use the free Pixlr tool to walk you through these steps:

  • Creating a new image
  • Setting canvas size
  • Importing images
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Philippe Polman

Philippe is a digital engagement specialist with extensive experience helping clients to create and manage deeper, more personal relationships with their target audiences. In previous roles, Philippe has designed and executed international communications programs focused on internal communications, UX, brand management, media engagement (traditional and digital), investor relations, and corporate positioning. More recently, he has founded his own aviation consultancy business which combines both his passion and experience for the aerospace industry.

Philippe Polman

If you are interested in learning more about Content Marketing, DMI has produced a short course on the subject for all of our students. You can access this content here:

DMI Short Course: Content Marketing

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

ABOUT THIS DIGITAL MARKETING MODULE

Graphic Design Essentials for Marketers
Philippe Polman Philippe Polman
Skills Expert

In this short course, created by Digital Marketing Institute in partnership with HubSpot Academy, you'll learn about the fundamentals of graphic design: color theory, imagery, typography, and composition. You'll walk through each of these fundamental elements and their best practices, including tips on incorporating them into developing simple visuals for your business. You'll be able to apply the knowledge you learn in this lesson to graphic design projects, big and small. We include links and references to free resources to help you design graphics without a massive budget or a degree in graphic design.

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