Digital Marketing - Study Notes:
There’s incredible value to be gained by utilizing Facebook as part of an overall marketing strategy. Here are three key areas where it can help you as a marketer.
- It can help you connect with people who matter most to your business. Facebook has 2.2 billion monthly active users. In Ireland, there’s 2.8 million.
- You can use the targeting abilities on offer by Facebook. The best marketing out there is the most relevant marketing, and with Facebook, you can target by location, age, gender, interests, and more.
- Using Facebook’s advertising tools to connect with real people and build connections through the content and creative you have. Every day, on Facebook, millions of businesses are using marketing tools to create personalized advertising campaigns to reach and connect with people that matter to their business.
Dave Morrissey
Dave Morrissey is a Client Solutions Manager in the Retail and eCommerce division at Facebook. A seasoned digital marketer who specializes in social media, Dave now helps his clients achieve their marketing objectives through identity-based, data-driven marketing that's grounded in measurable business results.
