Digital Marketing - Study Notes:
Facebook is an online social networking service that connects people with others who work, study, and live around them. It’s also a product for marketers that helps them achieve business objectives. Facebook’s mission is to give people the power to build communities and bring the world closer together.
Marketing on Facebook allows you to reach new customers and build lasting relationships with them. Businesses of all kind are marketing on Facebook to be discovered, provide information, capture attention, show off products, collect leads, and boost sales. These strategies work seamlessly on mobile and appear in the places where people are spending their time.
As Facebook has grown and as consumer behaviors have changed, it has become necessary to build incredible standalone experiences rather than trying to turn one single app into something that can do everything.
Back to TopDave Morrissey
Dave Morrissey is a Client Solutions Manager in the Retail and eCommerce division at Facebook. A seasoned digital marketer who specializes in social media, Dave now helps his clients achieve their marketing objectives through identity-based, data-driven marketing that's grounded in measurable business results.
