Social Media Marketing - Course

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Digital Marketing - Study Notes:

Business Manager is a platform that lets businesses more securely share and control access to their ad accounts, Pages, and other assets on Facebook.

Business Manager is beneficial to marketers as it allows you:

Monitor Pages and ad accounts in one place without sharing login details or being connected to coworkers.

Manage access to Pages and ad accounts.

Give account access to designated agencies and third parties.

When you add Pages, ad accounts, or apps to Business Manager, the major change is that you'll now sign in to business.facebook.com to access them. Your ad campaigns will keep running as scheduled.

Adding a Page or ad account to Business Manager won't change how other people access it if they had permission before. To give a new person access, add them to Business Manager and then give them a role on a Page or ad account. Once you have added an ad account to Business Manager, it can't be removed later. You can remove a Page from Business Manager at any time.

There are a few different roles available within Business Manager. As a marketer, it’s important for you to take note of the capabilities of each role type in the tables above, but to summarize:

  • Can add and remove employees and partners, view settings for the business, change settings for the business, manage employee permissions, add Pages, ad accounts, or other assets, and be assigned to Pages, ad accounts, or other assets.
  • Can view settings for the business and be assigned to Pages, ad accounts, or other assets.

Your finance team may request oversight of ad spend on the platform, and for that you can assign them roles as either a Finance Editor or Finance Analyst. A Finance Editor can view and edit financial details about your business, such as transaction information, account spending, and billing methods. A Finance Analyst can only view finance details about your business but doesn't have permission to make any changes.

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Dave Morrissey

Dave Morrissey is a Client Solutions Manager in the Retail and eCommerce division at Facebook. A seasoned digital marketer who specializes in social media, Dave now helps his clients achieve their marketing objectives through identity-based, data-driven marketing that's grounded in measurable business results.

Dave Morrissey

Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:

DMI Short Course: GDPR

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

You will not be assessed on this content in your final exam.

ABOUT THIS DIGITAL MARKETING MODULE

Facebook
Dave Morrissey Dave Morrissey
Skills Expert

This module focuses on Facebook and how the platform’s features can be leveraged by digital marketers to develop a successful marketing strategy. It begins by describing how Facebook works as a platform and outlines the Facebook terminology marketers need to be familiar with. It then provides best practices for setting up a Facebook Page and creating Facebook Page Posts. It goes on to cover the different platform features on Facebook and explains how to use the Facebook Ads platform effectively. Finally, it provides you with the knowledge to plan and deliver a Facebook advertising strategy, and to analyze its performance.

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