Digital Marketing - Study Notes:
Importance of logistics
Logistics can be a differentiator for your business. So we’ve already spoken a lot about Amazon and how they’re taking the retail market by storm by having unbelievable convenience across a huge range of products. And that’s massively supported by having a really complex and highly innovated logistical network.
It can also be absolutely fundamental to your business model. Consider grocery. If you’re selling fresh produce that needs to be with people in a certain time, it’s absolutely fundamental that your logistics infrastructure supports that.
Back to TopGraeme Smeaton
Graeme Smeaton is the founder of Royal & Awesome. Along with a proven track record in defining and delivering marketing strategies that drive significant growth and create real shareholder value, Graeme is highly commercial. He has extensive experience managing PLs and other key financial statements, while being an operational board director of AFG Media Ltd, and has experience negotiating with suppliers, distributors and licensing partners.
By the end of this topic, you should be able to:
- Identify the impact of logistics, packaging, purchasing, distribution, and payment options for an e-commerce solution
- Evaluate e-commerce revenue models and the advantages associated with different e-commerce solutions
- Critically appraise the requirements for managing e-commerce customers in accordance with current laws and legal guidelines
