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There are two types of YouTube channel available, depending on whether you're an individual content creator or you plan to operate as a brand online.
On your YouTube channel you can upload your videos and house your content online. And it's important to ensure that you keep your channel regularly updated. For example, any changes to your company branding. Your YouTube channel should reflect your business, similar to your website would.
To create a personal YouTube channel, search for YouTube on a computer or using the mobile site. If you try an action that requires a channel, such as uploading a video or posting a comment, you will be prompted to create a channel.
Your details will automatically be populated with the details of your Google account. Check these details and confirm that you want to create your own channel.
To create a YouTube channel for a brand, you will begin with a personal channel. This channel will then be deleted in the process of creating a brand channel.
Please note that the module slides are designed to work in collaboration with the module transcript document. It is recommended that you use both resources simultaneously.
PPC Account Manager @ OMD Ireland
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ABOUT THIS DIGITAL MARKETING MODULE
This module begins with the fundamentals of Display and Video advertising and demonstrates how to set up and manage a YouTube channel. It covers the ad formats available on the Google Display Network and YouTube and shows how to set up and manage Display and Video campaigns. It also explains how to apply audience and contextual targeting, exclusions, remarketing, and bid adjustments to target Display and Video ads at the right audience. The module concludes by identifying the key metrics and tools to use to analyze and optimize the effectiveness of Display and Video campaigns.
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