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When writing responsive ads, bear the following in mind:
Just some guidelines for manually creating ads.
We had the option at the start of that to choose responsive ad or upload our own ads. However, we must choose the correct size and dimensions. Otherwise they won’t be shown. There are other options around the amount of copy that has to go in there and certainly the image size.
Don’t: Exclude websites text-only websitesrsquo;t: Exclude websites text-only websites
People have a view that image ads are more impactful but not every single website shows image ads. So, in order for you to show on those websites, you need to show text ads. That’s where the responsive piece comes in, and that gives you the flexibility there. It makes yourself more eligible to appear across all the websites in the Google Display Network if you use both text display and image display.Back to Top
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ABOUT THIS DIGITAL MARKETING MODULE
This module introduces the key concepts involved in display advertising. It covers the advantages of different types of display platforms and demonstrates how to set up a display advertising campaign. It also explores the key considerations for targeting and bidding in a display advertising campaign, and how to report on and optimize campaign performance.
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