Short Course - Course

Content Marketing

Free Lesson
Global Authority

The Global Authority

12 years delivering excellence

Members

100,000 + Members

Join a global community

Certification

Associate Certification

Globally recognised

Membership

Membership Included

Toolkits, content & more

Digital Marketing - Study Notes:

A buyer persona is a snapshot of your ideal customer. You need to know as much as you can about the behaviors and attitudes of your ideal customer in relation to the objectives you have set for your content strategy. This can then help you to focus on creating the most engaging content for your customer.

Benefit of using buyer personas

The benefits of using buyer personas to inform your content creation include:

  • Improved targeting: Personas help you to adjust and focus your content so that it is strategically positioned to target consumers who are likely to be interested in it. Personas provide valuable insights that you can use to convey your message to the right audience at the right time. They also enable you to perform market research, targeted advertising, usability testing, and keyword research more efficiently.
  • Format: Personas give you the information and perspective you need in order to make objective decisions about how to craft your brand messages through the most consumed and widely accepted formats like videos, social media posts, and articles. This allows you to create compelling content that meets the needs of each persona.
  • Discovery: Personas help you discover insights into your audience’s channel behavior. Where are they having conversations? What topics are they interested in? If you distribute tailored content to where your audience is already active, you can then leverage their online behaviors to the maximum effect for your business and your content marketing.
Back to Top
Will Francis

Digital Marketing Consultant, Trainer, and Speaker

  • Educates and consults for senior marketers at the world’s leading brands
  • Ran a successful digital ad agency in London for eight years
  • Editor of social network MySpace in the 00s
  • Regularly appears at conferences, in press, TV, and radio to share his experience and expertise
  • Previous clients include Samsung, Spotify, Marriott Hotels, Warner Music, Penguin Books, and Net A Porter
Will Francis

ABOUT THIS DIGITAL MARKETING MODULE

Content Marketing
Will Francis Will Francis
Skills Expert

This short course covers the principles of content marketing and demonstrates techniques and useful tools that you can use to develop and refine your content marketing strategy.

You will learn how to:

  • Apply best practices for developing and enhancing content throughout a content marketing campaign
  • Create buyer personas for use in content development
  • Develop a content brief
  • Conduct keyword research to inform a content strategy
  • Curate, personalize, and repurpose content
  • Craft a brand story
  • Schedule content development and publication
  • Promote content
  • Measure and analyze content performance

Approximate learning time: 3 hours

Content Locked

Want to know more about this course?
Check out the full course details or sign up for a FREE course trial, and get access to more great content to help you level up your digital marketing career.

View Course Start a Free Trial