Laws and Guidelines

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Presenter

Jeremy Spiller

Jeremy is CEO and founder of award-winning digital media agency White Hat Media and joint founder of the site analysis platform SiteChecker. A senior corporate trainer for the Digital Marketing Institute, he has lectured at Hult University in Dubai and San Francisco, Rutgers University in New Jersey and at the Stockholm School of Economics in Riga. Jeremy consults with and trains many leading global brands on digital marketing such as IBM, Microsoft, Toshiba, Hitachi, Johnson & Johnson and Vodafone.

ABOUT THIS DIGITAL MARKETING MODULE

Challenges & Risks

Jeremy Spiller
Skills Expert

This module introduces the kinds of risks and challenges associated with Digital for a business and why they are important to consider. It covers the ways that risks are minimized - how using policies and guidelines for social media, acceptable usage, privacy, data protection and information security lower the risks. The module also covers the challenges associated with digital for businesses and finally, the relevant laws and guidelines to be aware of. On completion of this module you will:

Recognize that there are different types of risks associated with Digital and why they are important
Know that businesses manage the risks associated with Digital through preparation
Understand that there are different challenges associated with Digital and why they are important
Identify the relevant laws and guidelines associated with Digital for a business