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Artificial intelligence (AI) can be defined as the theory and development of computer systems that are able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. Effectively, it’s the cognitive processes that machines can use as a way to make key decisions based on key real-time inputs. A very simple example is a bank implementing voice and speech recognition into the internet telephone banking core services. This enables customers to, for example, access a bank balance via a voice recognition system. There are even more complicated and advanced systems being developed.
Some catalysts for about the development of artificial intelligence include:
Some common applications of AI include:
Some of the technologies associated with AI include:
Jack Preston is a Data Scientist working within marketing analytics, with a particular focus on strategic customer loyalty. Jack has experience working in both small-scale startups and large corporates, including dunnhumby and Notonthehighstreet. He also holds an MSc in Business Analytics from UCL where he graduated with distinction.
ABOUT THIS DIGITAL MARKETING MODULE
This short course covers the principles of analytics and demonstrates techniques and useful tools that you can use to develop and refine your knowledge of data analytics.
You will learn:
Approximate learning time: 3 hours
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