Short Course Slides
file 14 MB
12 years delivering excellence
Join a global community
Toolkits, content & more
AI has given rise to some real social concerns:
The economic impacts of AI include the following:
The technological singularity is the hypothesis that the invention of AI could abruptly trigger runaway technological growth, resulting in unimaginable changes to human civilization. Fundamentally, this could possibly shift the way that humans operate, we live, the way that the economic model works, the way that we have employability, humanity, and jobs.
Some of the benefits of AI and Machine Learning include:
The limitations include:
Jack Preston is a Data Scientist working within marketing analytics, with a particular focus on strategic customer loyalty. Jack has experience working in both small-scale startups and large corporates, including dunnhumby and Notonthehighstreet. He also holds an MSc in Business Analytics from UCL where he graduated with distinction.
ABOUT THIS DIGITAL MARKETING MODULE
This short course covers the principles of analytics and demonstrates techniques and useful tools that you can use to develop and refine your knowledge of data analytics.
You will learn:
Approximate learning time: 3 hours
Want to know more about this course?
Check out the full course details or sign up for a FREE course trial, and get access to more great content to help you level up your digital marketing career.