Sep 17, 2014
When one of the biggest digital marketing websites in the world shares their very own social media strategy you know you better listen up. Yes, that’s exactly what the Search Engine Journal have done – unveiling the clever tactics that have brought them success across Twitter, Facebook, LinkedIn, Google+, Pinterest, Instagram and Snapchat.
With over 74,000 Twitter followers and 123,000+ Facebook fans these guys “get social media”. We’ve selected our favourite Twitter, Facebook and LinkedIn takeaways that we believe any business, no matter how big or small, can begin implementing today. Enjoy delving into some of their best kept secrets (until now).
50% of LinkedIn members are more likely to buy from companies after they engage with them on LinkedIn. One of the key takeaways from the Search Engine Journal strategy was the importance of active engagement. They engage their audience by sharing thought-leadership, timely and relevant content and actively conversing with and responding to their social media fans’ comments and queries.
Here’s the Search Engine Journal’s Engagement Advice:
You’re lovely, you really are. But people do not want to hear about you your business in every post. The Search Engine Journal’s strategy highlights the importance of thanking and rewarding others. It gives you an opportunity to share fresh content that you don’t have the time to create. Another benefit? It also lets people know that you’re not just interested in selling and pushing your own message. When in doubt, follow Twitter’s 80/20 rule.
Here’s what the kind folk at the Search Engine Journal do for others:
With the increase of social media trolling, it’s never been more important to listen to what people are saying about your brand online. The social media team at the Search Engine Journal have built a monitoring and listening strategy into their overall social media plan. They also highlight the importance of keeping an eye on competitor tactics and flagging and deleting offensive comments.
Here’s how the Search Engine Journal listens effectively:
Lastly (but most importantly) don’t forget the importance of attaching a measurable KPI to each objective. The Search Engine Journal listed a number of key metrics they set out to achieve in Q2 to increase their follower count and engagement levels from the previous quarter.
The Search Engine Journal’s goals:
The Search Engine have similar goals to many other businesses across the globe, both big and small. The only difference is that are masters at what they do. The most important message? It takes dedication, planning, engagement, monitoring and measurement to create a successful social media campaign.
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