Dec 06, 2018

Webinar: The State of Digital

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byCathal Melinn

Posted on Dec 06, 2018

In this webinar our subject matter experts Cathal Melinn from Digital Basics and Richard Weston from Circle Research give insights into the findings from a worldwide research project the Digital Marketing Insitute sponsored to look at how the marketing leaders view the future of digital. 200 CMOs' contributed to this research and our own Global Industry Advisory Council (GIAC) members gave their perspective and reviewed the findings at our recent GIAC retreat the white paper is published with their support. 

The webinar covers the key findings in the areas of: 

  • Current Challenges
  • Top Digital Channels & 2020 Emerging Technologies
  • Skill Gaps & Opportunities
  • Digital Budgets & Forecasting Returns

Access and download the white paper.

Access and download the presentation


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Cathal Melinn photo
Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru - at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries.

Over his career, Cathal has worked client-side too, with digital marketing agencies and media owners, for brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus, and Expedia.

He can be reached on LinkedIn here.