Jan 29, 2021

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Webinar: Switch on your 2021 Social Media Game Plan

In our first webinar of 2021, Alison Battisby, founder of Avocado Social gives us a comprehensive overview of what you can expect from social media marketing in 2021. She looks in particular at:

  • Authentic video
  • TikTok
  • Meme content
  • Collaborative Content
  • Social Shopping
  • Industry micro-influencers (Adobe)
  • Social Media ROI

We had a lengthy Q&A session where Alison answered some of the many questions submitted. Q&A starts at 00:38:50.

We had some wonderful feedback from the webinar attendees, who included both regular participants and newcomers to digital marketing. Here's what some of them had to say.

I’ve been to some very impersonal General assembly webinars, and this felt very intimate and friendly. Far superior - thank you. The speakers were great and none of the time was wasted or content padded out with waffle. It was very clear, concise, and engaging. So thank you 😊

Alison's presentation can be viewed here.


Allison Battisby
Allison Battisby

Alison is a Social Media Consultant with Avocado Social, she is a Facebook and Instagram accredited social media expert and founded Avocado Social in 2014 having worked in the social media industry since 2008. Alison has worked with a wide range of brands including Estee Lauder, Tesco, and Pringles. Alison has traveled the world training companies including the BBC, John Lewis, Schroders, and Cambridge University Press. She offers social media strategy, training, and consultancy at Avocado Social.