Oct 5, 2021

Webinar: How to Create Marketing Impact with Business Influencers

In this webinar, our host Will Francis speaks with Lee Odden about how influencer marketing can help you reach your target audience by building relationships with influencers who already have industry authority and credibility. Lee's presentation covers a number of current, up to date trends. You can take Lee's 2021 B2B Influencer Marketing Survey at his website

The Q&A session starts at 25:30 in the video.

Some feedback from our attendees:

  • Lee was quite interesting and informative - I was initially planning to find an energy influencer to take over our channels for a brief period of time, but now understand the need to be in "always on" mode (Jacqueline)
  • It was a great source of knowledge and refreshed some known facts but also delivered new aspects and new trends. (Lutz)
  • Very good webinar.  Congrats. Nice balance between the presentation and the Q&A sections. (Luis Ricardo)
  • Topic of the webinar perfectly aligned with a strategic initiative we are launching for my company - wanted to make sure I was on the right track. (Gianna)

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Lee Odden
Lee Odden

Lee Odden is a member of the DMI Global Industry Advisory Council, B2B marketing strategist, author, and international speaker. He is the co-founder and CEO of TopRank Marketing. His work integrating search, social, content, and influencer marketing for B2B brands has been recognized by the Wall Street Journal, The Economist and Forbes as well as CMO.comand MarketingProfs. 

By combining a 'best answer marketing strategy' together with 'do well by doing good' values, he's attracted top industry talent and clients including LinkedIn, SAP, 3M, Dell, Oracle, Content Marketing Institute and Adobe.  

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