Mar 24, 2022

Webinar: Email Analytics, Measuring What Matters in a Privacy-Driven World

Whether you’ve been confused about email analytics from the start or are an expert data scientist there’s no denying the rules around consumer data are quickly evolving and we as email marketers must adapt, you'll get plenty from this webinar by Karen Talavera. 

Some of what she covered included:

  • How recent tech-driven changes have impacted the ability to measure email engagement, including Apple's Mail Privacy Protection, the sunsetting of third-party cookies on Apple, Mozilla and soon Google,
  • Core email metrics, how to calculate them, and the value of what they tell us. 
  • Where to pivot your analytical focus in light of evolving data issues.
  • Email campaign analysis for insights into what’s working and where to test.
  • A new perspective on the response process, what matters, and email’s top and bottom-line impacts.

You can also view and download her presentation.

  • Some feedback from our attendees around the world:
  •  Karen Talavera is an excellent speaker—knowledgeable, full of excellent examples, clear, perfect pace/cadence. Liked having the downloadable presentation for reference.
  • As always, thank you for the amazing webinar. 
  • Love the polls!
  • It was excellent and jam-packed with very helpful information. No recommendations for improvement. 

The Webinar Q&A begins at 00:57:44

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Karen Talavera
Karen Talavera

Karen Talavera is the founder and principal of Synchronicity Marketing, a data-driven digital marketing consultancy. As current Vice Chair of the Email Experience Council she is a recognized global expert, thought-leader, speaker and professional educator with 20 years’ experience in email and digital marketing strategy.  Karen has contributed to e-commerce performance improvements for countless brands in DTC, financial services, travel, healthcare, retail and tech including Google, Disney, Kendo Brands, Lenovo, City National Bank, AAA, Fidelity, Amway and many more. Previously, Karen held senior marketing positions at Yesmail, Acxiom Digital, and Experian.

Follow Karen on Twitter and LinkedIn.

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