Dec 14, 2022

Webinar: Your Digital Marketing Trends For 2023

by Digital Marketing Institute

In this webinar, we had 4 superb DMI experts sharing their trends in digital marketing for 2023.

  • Matthew Santos (Vice President of Products & Strategy at Neil Patel Accel), on how AI content tools can jump start your creative juices and elevate SEO, eliminating your writer’s block. 
  • Alison Battisby (Social Media Consultant and Founder of Avocado Social) looks in-depth at video trends across TikTok, Instagram, LinkedIn and YouTube. This includes how to create algorithm-winning content; spot trends; how to utilise creators to your advantage; and how to create engaging communities via valuable in-depth video content. 
  • Cathal Melinn (Data Analyst, Digital Strategist and Founder of Digital Basics) walks us through how automated bid strategies can work for you with Google Ads and audience signals; the challenges of campaign simplification and limited data in Google Ads; new ad formats and options to expect in 2023, and migrating reporting standards to GA4 early in 2023. 
  • Clark Boyd (Author, Digital Marketing and Digital Transformation Consultant & Speaker) discusses the implications of generative AI for marketing strategies, and walks us through the emergence of Superapps which have sprung up partly as the result Googles plans for third-party cookie depreciation.

You can also view and download the webinar presentation.

This content is available to Power Members only.

Just to share some of the super feedback we got from our webinar attendees.

  • Michelle - Thanks so much. What a great way to spend an hour.
  • Cassie - As always, DMI presented some very forward-thinking ideas in a way that was approachable for the average marketer and didn't go way over my head. You have such talented and expert speakers.
  • Abigail - This was a really fun webinar format!
  • Armstrong - It was really awesome, because it really prepared me for 2023 as a Digital marketer
  • Danielle - Thank you for covering such staple topics within the digital marketing world and presenting in a way that the recommendations/best practices can be utilized by any industry!
  • Yelena - This was very engaging and interesting! I really enjoyed the actionable advice and what felt like exclusive updates on 2023 trends
  • George - It's always with great pleasure to watch your webinars. Very enlightening.
  • Sally - Thank you for an engaging webinar - great conversation and brilliant insights.
Trends 2023 webinar speakers

CPD Credits

CPD-registered members are entitled to claim 1 point for watching this webinar in full. This will be logged automatically into your CPD records.