Webinar: Your Digital Marketing Trends For 2023

In this webinar, we had 4 superb DMI experts sharing their trends in digital marketing for 2023.

• Matthew Santos (Vice President of Products & Strategy at Neil Patel Accel), on how AI content tools can jump start your creative juices and elevate SEO, eliminating your writer’s block. 
• Alison Battisby (Social Media Consultant and Founder of Avocado Social) looks in-depth at video trends across TikTok, Instagram, LinkedIn and YouTube. This includes how to create algorithm-winning content; spot trends; how to utilise creators to your advantage; and how to create engaging communities via valuable in-depth video content. 
• Cathal Melinn (Data Analyst, Digital Strategist and Founder of Digital Basics) walks us through how automated bid strategies can work for you with Google Ads and audience signals; the challenges of campaign simplification and limited data in Google Ads; new ad formats and options to expect in 2023, and migrating reporting standards to GA4 early in 2023. 
• Clark Boyd (Author, Digital Marketing and Digital Transformation Consultant & Speaker) discusses the implications of generative AI for marketing strategies, and walks us through the emergence of Superapps which have sprung up partly as the result Googles plans for third-party cookie depreciation.

You can also view and download the webinar presentation.

Just to share some of the super feedback we got from our webinar attendees.

• Michelle - Thanks so much. What a great way to spend an hour.
• Cassie - As always, DMI presented some very forward-thinking ideas in a way that was approachable for the average marketer and didn't go way over my head. You have such talented and expert speakers.
• Abigail - This was a really fun webinar format!
• Armstrong - It was really awesome, because it really prepared me for 2023 as a Digital marketer
• Danielle - Thank you for covering such staple topics within the digital marketing world and presenting in a way that the recommendations/best practices can be utilized by any industry!
• Yelena - This was very engaging and interesting! I really enjoyed the actionable advice and what felt like exclusive updates on 2023 trends
• George - It's always with great pleasure to watch your webinars. Very enlightening.
• Sally - Thank you for an engaging webinar - great conversation and brilliant insights.

CPD Credits

CPD-registered members are entitled to claim 1 point for watching this webinar in full. This will be logged automatically into your CPD records.