eBook: DMI Guide to Lead Generation and Nurturing

Generating sales is a complicated process that starts with an expression of interest in a product or service, and it ends, hopefully, with a stranger becoming a paying customer.

However, the process between initial expression of interest and the final sale is not direct. To convert customers, businesses must learn how to attract the right audience and build a relationship with them through lead generation and nurturing.

Lead generation is the process of attracting potential customers’ interest in a product or service and gathering their contact information. This process brings potential customers into the sales funnel and turns them into a lead.

In this comprehensive eBook, DMI expert Kelsey Jones covers lead generation and nurturing for both B2B and B2C. She looks at some best-practice examples that build trust, including Pluto Pillow and Cozi, and lists other useful learning resources.

• discuss the different components of lead generation and nurturing,
• explore real-world examples of both approaches,
• examine how the two strategies work together, and 
• review tools and resources to help generate, nurture, and convertleads effectively.