Feb 22, 2023
Customer insights and market research are crucial to successful marketing. In this webinar with president of KNow Research, Katrina Noelle, we explore passive and active ways of collecting customer data with a focus on when and how to and conduct primary research to better understand your target audiences. She also discusses how to integrate the collected data with other information sources to bring the customer to life and help your team create messages and campaigns to meet them where they are.
Katrina uses a retailer case study as an example throughout and focuses on the outcomes and benefits the brand experienced by including primary research methods in their process.
The full presentation slides can be viewed and downloaded here.
Download the 2-page cheat sheet with Pros and Cons of both types of data and a checklist of questions you can ask.
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