Webinar and Presentation: Marketing for Sustained Growth

Webinar and Presentation: Marketing for Sustained Growth

Marketing for Sustained Growth

In this webinar, Mark Evans, Marketing Director for the Direct Line Group, will guide us through his views on the key topics of the moment day before taking a general Q&A:

  • How Marketing leaders can balance short term performance with long-term brand development
  • How to build a Marketing Effectiveness culture
  • The growing importance of customer experience to Marketers
  • The evolving role of Marketing within organizations

To access the accompanying slide deck, please click download below

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Mark Evans

Mark is the Managing Director of Marketing and Digital, Direct Line Group. He started his marketing career in Mars Inc and for 10 years worked on a number of their global brands across sectors and geographies. After senior roles at 118118 and HSBC, he joined Direct Line Group in 2012 and has overseen the transformation of DLG's brands and marketing approach, including the multi-award winning re-invigoration of the flagship Direct Line brand. 

He was voted the Financial Services Forum Marketer of the Year in 2015 and the Marketing Society Marketing Leader of the Year in 2018.  In 2016 Mark founded the Sprintathon in support of Stand Up To Cancer and is Chair of the Advertising Association’s Front Foot and Non-Exec for LearnEtAl. 

Mark brings to our Global Industry Advisory Council his world-class experience and passion for all things marketing.

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